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Sales-exec-as-publisher-model taking shape
'The shift is not about b-to-b or b-to-c.' For Greg Verdino, it’s dangerous for b-to-b sales and marketing execs to be lulled into thinking that social media is predominately for consumer markets. In...
View ArticleBusiness Blogging 101
According to Socialtext, through 2009 16% (or 79) Fortune 500 companies actively blogged, including Advanced Micro Devices, Cisco Systems, IBM, Pitney Bowes and UPS. Just a wild guess that most other...
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